2024
2024 MEDIA PLANNER
Page 1
Message
For more than 20 years, our publications have provided our audience of end users, experts, suppliers, and enthusiasts with the latest information on interconnect products, standards, innovations, industry events, and design strategies. In our weekly newsletter and website, we share the critical role that electrical connectors play in ten key markets: Automotive, Mil/Aero, Transportation, Industrial, Medical, Datacom, 3C (Computers, Communications, & Consumer), Sensors & Antennas, Materials, and Wire & Cable Assemblies. Connector Supplier partners with electronics suppliers and distributors to share insights from the world of interconnect technologies. Learn how to participate as a Preferred Supplier in our 2024 Media Planner. Together, we can build a brighter, more connected future. MAKING CONNECTIONS
CONNECTOR SUPPLIER
Page 2
ABOUT US
2024 MEDIA PLANNER
Page 3
About Us
GLOBAL READERSHIP
45%
22%
MEET OUR READERS
North America
Europe
26%
7%
Asia
Rest of the World
KEY AUDIENCES
Connectors enable communication, control, and energy transfer in countless applications. Connector Supplier connects readers with knowledge about interconnect products and design. More than 37,000 subscribers receive our market-themed Connector Supplier Feature News on Tuesdays, plus three annual eBooks and sponsored publications. Another 30,000 readers access our content through online searches every month and 7,000 more readers connect with us through social media. Our readers are designers, engineers, purchasers, educators, and decision-makers at OEMs, contract manufacturers, materials manufacturers, and others in the electronics world.
67% 24%
9%
Engineers
Purchasers
Research, Education & Other
GLOBAL READERSHIP
Organic
70%
Direct to Site
24%
Referral Traffic
2%
Social Media
1%
Other
3%
June 1, 2022 to May 31, 2023 (Trailing 12-months)
CONNECTOR SUPPLIER
Page 4
OUR TEAM
Values
PRIMARY CONTACT MANAGING DIRECTOR
John Bishop
Believe
jbishop@ConnectorSupplier.com 630.338.7723
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. TABLE OF CONTENTS
EDITORIAL CONTACT MANAGING EDITOR
Making Connections
02
Amy Goetzman amy@ConnectorSupplier.com 612.306.7798
Preferred Supplier Media Partnership Program
06
EDITORIAL CONTACT ASSOCIATE EDITOR
Website
08
AJ Born
eBooks
10
ajborn@ConnectorSupplier.com 303.908.9336
Editorial Calendar
12
CREATIVE DIRECTOR
Advertising Tuesday Newsletter
16
Raine Arzola
Trust
rarzola@ConnectorSupplier.com
Advertising Product Showcase
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. 18
Company Figures Pat Hanika PRODUCT/WEB MANAGER
Advertising Weekender
20
0,000 0,000 Lorem ipsum dolor Lorem ipsum dolor
Persistance Advertising Product Exclusive & Connector Specifier
phanika@ConnectorSupplier.com
00K
22
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. 24
PRODUCT SPECIALIST & TECHNICAL EDITOR
Advertising Build-A-Connector & Connections
Lynda Nolen
lnolen@ConnectorSupplier.com
2024 MEDIA PLANNER
Page 5
Join the Preferred Supplier program to raise brand awareness, promote new products, share expertise, shape our coverage, and access advertising discounts and opportunities. Combine strategic editorial placements with high-impact visual advertising positions to make an impression on our readers.
Your $4,000 annual membership* includes these benefits:
ADVERTISING • 20% discount on all advertising plus advance notice of opportunities. • Two home page placements of your logo on Connector Supplier EDITORIAL • Two annual technical article placements in Connector Supplier • Opportunities to feature your company’s products and expertise in feature content we create in house • Priority placement in New Products, Industry News, and themed Product Roundups • Three technical article placements in our eBook series, plus Product
Briefs, Banner Ads, and Logo Placement • An enhanced Preferred Supplier company page that links to our Buyers Guide
*Renew annually and your rate will never change
CONNECTOR SUPPLIER
Page 6
Your company’s areas of expertise link directly with our Buyer’s Guide to give readers a direct connection to your products.
ENHANCED PREFERRED SUPPLIER PROFILE PAGE & BUYERS GUIDE
Preferred Suppliers have an enhanced, interactive, and customizable company profile page that is linked in our editorial content. Tell readers about your company with a mix of features: • Two advertising positions (banner ad and sidebar) • A brief company biography • List of featured product offerings that interfaces with our Buyers Guide and your website • A slider bar of 12 products or capabilities • An archive of your company’s appearances on Connector Supplier • A section to present videos, case studies, and white papers • Links to your website throughout this snapshot introduction of your products and services
Connector Supplier’s Buyers Guide helps readers quickly identify the suppliers that offer the products they are looking for. This resource drills down from broad product categories to niche components and identifies the companies that offer them. The interlinked Buyers Guide and your Preferred Supplier page send readers to your website to learn more.
2024 MEDIA PLANNER
Page 7
Our excellent SEO rankings bring 30,000+ readers from organic searches to ConnectorSupplier.com every month to view the latest content as well as our deep archives of educational and technical articles, and our Buyers Guide for product sourcing and information. Preferred Suppliers enjoy branding and visibility throughout the site.
Leaderboard 729x90
SOLD OUT
$2,500
Tower Ad 600x200 $2,500
SOLD OUT
$500 728x200 Banner A
Boombox A 300x250 $1,500
Boombox B 300x250 $1,200
728x200 Banner B $400
CONNECTOR SUPPLIER
Page 8
Boombox C 300x250 $1,000
SOLD OUT
Boombox D 300x250 $800
728x200 Banner C
$300
2024 MEDIA PLANNER
Page 9
Share your brand expertise and make an impact with readers
BRIGHT IDEAS
THE ROBOTS ARE COMING Automation, robotics, AI, and Machine Learning Publish 6/25 Materials Due 3/26 Abstracts Due 3/15
THE SOURCE: 2024 ESSENTIAL INTERCONNECTS Exciting product releases from Preferred Suppliers
Electrification, Sustainability, and Connected Technologies
Publish 3/12 Materials Due 11/14 Abstracts Due 11/3
Publish 11/5 Materials Due TBD
Share your interconnect expertise with our readers in our popular series of free, downloadable technology- focused eBooks. This year, our first two editions highlight major trends that cross markets and technologies, while the third gives Preferred Suppliers a chance to show off top 2024 product releases.
In the first two eBooks: • Logo • Banner • Article • Application & Product Images • (2) Product Briefs
In the Big Book: • Details coming
CONNECTOR SUPPLIER
Page 10
AUTOMOTIVE CONSUMER DATACOM TELECOM SENSORS AEROSPACE MILITARY INDUSTRIAL MATERIALS TRANSPORTAION ANTENNAS MEDICAL
WIRE TEXTILES
Page 11 CABLE ASSEMBLIES 2024 MEDIA PLANNER
JANUARY
FEBRUARY
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Date Market
Date Market
Medical Limited-Use/ Single-Use Solutions Harsh Environment Rugged and Reliable
Industrial New Year, New Energy Automotive EVs
DC Power Jacks & Plugs
6
Lead Wires
Circular Medical
9
Power
Solderless Terminals
FFC/FPC Solutions
13
Expanded Beam Fiber Optic
16
Transportation Marine and Underwater
Mil/Aero Aircraft
23
Jam Nut
Aircraft
20
GTMS
Sealed
Datacom High-Speed
30
AISG Cable
Board-to-Board
Sensors & Antennas Sensing Robotics
27
LDVT Sensors
Sensor Products
APRIL
MARCH
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Date Market
Date Market
Automotive Motorsports
Consumer Nano, Micro, & Mini Custom & Modular Customize It Industrial Food & Beverage Industries Wire & Cable High-Speed Backplane Cable Assemblies
2
Busbars
Automotive
5
HDMI
Waveguides
Mil/Aero Electronic Warfare Datacom High-Performance Computing and AI
Rectangular MIL-Spec
9
ARINC 801
12
3D Printed Prototyping Tools
16
Rectangular DIN Mezzanine
19
Switch-Rated Food-Safe
Medical Overmolding Options VGA
Medical Cable Assemblies
23
High-Speed Cable Solutions
26
Twinax Cable
Transportation Railway Reliability
30
MIL-DTL-26482 DIN Rails & Terminal Blocks
CONNECTOR SUPPLIER
Page 12
MAY
JUNE
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Date Market
Date Market
Datacom 112 Gb/s and Beyond
Test & Measurement Chip Testing
Test & Measurement
7
NMD
4
Loopback Cable Edge-Card
Industrial Ethernet & Automation Automotive V2X
Medical Sterilizable Solutions
Sterilizable and Autoclavable
Multi-Wire
M-Type
14
11
Circular Plastic
HSL/High- Speed Link EN3646 and EN3645
EV Charging
21
Materials Pins & Platings
18
Receptacles
Materials
Mil/Aero Soldier Systems
28
D-Sub
Transportation Off-Road Vehicles EWIS
25
Heavy-Duty
JULY
AUGUST
Meet the Connector 4.3/10, 2.2/5, 1.5/3.5 Connectors
Product Roundup
Meet the Connector Automotive Terminals
Product Roundup
Date Market
Date Market
Sensors & Antennas 5G & IoT Antennas
Automotive High-Speed, High- Temperature
9
Antennas
6
USCAR
Wire & Cable RF Cable Assemblies
Mil/Aero Spacecraft
ATEX- Approved
Microwave/RF Assemblies
13
TCA
16
Multi-mode
Battery Connectors Power on the Go Industrial Smart Buildings
Memory Modules
23
Battery
Smart Buildings & Factory Automation
30
MICE
2024 MEDIA PLANNER
Page 13
(Continued)
SEPTEMBER
OCTOBER
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Date Market
Date Market
Medical Electronic Exoskeletons Transportation eVTOL & UAM
Industrial Industrial Automation Metric Circular SPA
1
3
Wire-to-Wire
Medical
Automotive Cabin Comforts
8
Two-Pin
EMI/EMP
10
UMP
VG-Approved
Mil/Aero Radiation Resistant
Radiation Resistant
15
NQA
Custom & Modular Custom Cabling
Cable Termination Methods
Custom Capabilities
17
Datacom FPGA Devices
FMC+ /VITA 57.4
Memory and SIM Card
22
IEC 60320 Appliance Couplers
Consumer Home Appliances
Home Appliances
24
Medical Medical Diagnostics
29
Multiport
Magnetic
NOVEMBER
DECEMBER
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup Hermetically Sealed
Date Market
Date Market
Transportation Motorcycles & eBikes
Industrial Sealed Solutions Automotive Evs Take Charge
3
KTK Style
5
XT
Reverse Polarity
High-Speed Data Overbraided Cable
10
Precision RF
Wire & Cable Databus Solutions MIL-STD-1553
Databus & Video Cables
12
Mil/Aero Flight Decks
MIL-Spec Circular
17
Mil/Aero Rugged Ground Vehicles
19
Quadrax
Filtered
CONNECTOR SUPPLIER
Page 14
E-NEWSLETTERS
2024 MEDIA PLANNER
Page 15
Advertise in Connector Supplier Feature News Connect with readers via our Tuesday e-newsletter More than 37,000 connector professionals receive the latest issue of Connector Supplier in their inbox on Tuesdays. These first-look readers closely follow connectivity developments and high-impact advertising opportunities bring your brand to their attention.
1
Sponsor Row #1 600x200 Banner #1 Rate - $2,400 Preferred Rate - $2,000
1
2
Sponsors Row #2 600x200 / 300x250
2
Banner #2 Rate - $2,500 / $ 1,650 Preferred Rate - $2,000 / $1,500
Sponsors Row #3 600x200 / 300x250
3
Banner #3 Rate - $1,650 / $1,000 Preferred Rate - $1,500 / $750
Preferred Suppliers
4
CONNECTOR SUPPLIER
Page 16
4
PLEASE SUBMIT CONTENT TO jbishop@connectorsupplier.com
2024 MEDIA PLANNER
Page 17
Advertise in Product Showcase The most affordable and impactful way to reach our growing readership Connector Supplier’s subscriber base also receives this high-impact, product-focused newsletter. Make an impression with a product message that sends readers to your site.
Six affordable ad positions include: • Product image • Brief text description • Click-thru URL
DELIVERED ON WEDNESDAYS
RATES — $650 each product
PREFERRED SUPPLIER RATES — $550 each product
CONNECTOR SUPPLIER
Page 18
EXCLUSIVES
2024 MEDIA PLANNER
Page 19
Catch our weekend readers Our new Weekender, a customizable
newsletter, combines your products with our technical archives. Advertisers can update popular archive content with new products and information. We help you select and update articles for this attractive e-newsletter that makes your brand the star. We help you select educational content in the market of your choice, update it with your expertise and product images, and present it in an attractive e-newsletter that makes your brand the star.
DELIVERED ON FRIDAY OF YOUR CHOICE AT 1PM ET
RATES — $4,350 PREFERRED SUPPLIER RATES — $3,750
Delivered on a Friday of your choice at 1PM ET
PLEASE SUBMIT CONTENT TO BOTH amy@connectorsupplier.com rarzola@connectorsupplier.com
CONNECTOR SUPPLIER
Page 20
BANNERS (eNewsletter + Website) • 1 or 2 banners in eNewsletter • 728w x 200h • PNG or JPG format, not animated; 75KB maximum • Click-thru URL • Additional placement on market page of choice
TWO PRODUCT SPOTS • 276 w x 174h • PNG or JPG format, not animated; 50KB maximum file size • Click-thru URL
Title : 40 characters including spaces Description : 150 characters including spaces
VIDEO SPOTLIGHT Supply a link to a video hosted on your website, YouTube, or Vimeo
2024 MEDIA PLANNER
Page 21
CONNECTOR SPECIFIER Your product and branding make a visual impact in this one- click, exclusive message. This mailing features a large, product image with descriptive text and a link to your website. Connect with our subscribers Connector Supplier’s 37,000 subscribers receive these product-centered email newsletters.
DELIVERED ON MONDAYS, THURSDAYS, AND FRIDAYS
RATES — $4,200
PREFERRED SUPPLIER RATES — $3,500
PLEASE SUBMIT CONTENT TO BOTH jbishop@connectorsupplier.com rarzola@connectorsupplier.com
CONNECTOR SUPPLIER
Page 22
PRODUCT EXCLUSIVE Take over all six positions of our entire popular Product Showcase. This exclusive version of the high-visibility Product Showcase presents three or six products.
DELIVERED ON MONDAYS AND FRIDAYS
RATES — $4,200 PREFERRED SUPPLIER RATES — $3,500
2024 MEDIA PLANNER
Page 23
BUILD-A-CONNECTOR is a newsletter template that gives you an easy format to share your company expertise with articles, case studies, product features, banner ads, and videos. We help you build a connector publication all your own and send it to the Connector Supplier subscriber base. newsletter templates reach Connector Supplier’s subscriber base with your company’s message. Create a special edition featuring your brand and expertise These customizable special edition
DELIVERED ON MONDAYS, THURSDAYS, OR FRIDAYS
RATES — $4,200 PREFERRED SUPPLIER RATES — $3,500
PLEASE SUBMIT CONTENT TO BOTH jbishop@connectorsupplier.com rarzola@connectorsupplier.com
CONNECTOR SUPPLIER
Page 24
CONNECTIONS Share product launches, company expertise, white papers, videos, events, or awards — whatever content you’d like to present to the Connector Supplier readership fits into this simple e-newsletter that clicks back to your site.
DELIVERED ON MONDAYS, THURSDAYS, OR FRIDAYS
RATES — $4,200 PREFERRED SUPPLIER RATES — $3,500
2024 MEDIA PLANNER
Page 25
CONNECTOR SUPPLIER
1209 Fox Glen Dr. Saint Charles, IL info@connectorsupplier.com
CONNECTOR SUPPLIER
Page 26
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26Powered by FlippingBook