2023
20 YEARS OF MAKING CONNECTIONS FOR THE INTERCONNECT COMMUNITY
Looking Back...
20 years goes by in a flash, as any parent knows. I watched the years fly by through my daughter, beginning with the excitement of someone new in my life, and culminating in the launch of a new contributing member of society, helpful, loving, and welcoming to others. Maybe my daughter wouldn’t appreciate the analogy, but parenthood is a little like starting a new business venture. For me, the joy, fun, and adventure of starting Connector Supplier was renewed each day as I connected with new products, readers, and suppliers. We started 20 years ago as a monthly issue with content developed by knowledgeable market directors from Bishop & Associates. We chronicled the development of the interconnect industry with wonderful connector suppliers who supported our efforts. As the years passed, the connector industry grew in tandem with the evolution of the digital era. We expanded our coverage to include cable assemblies, and later, antennas and sensors. We acquired Connector Specifier and further developed its Product Showcase into an exclusive advertiser-driven newsletter. Connector Supplier became weekly, we added additional exclusive options, and our website grew into a valuable industry resource and archive of interconnect knowledge. Connector Supplier grew up and grew into something so much more, stepping out into the world with our talented team led by John Bishop.
Thank you for 20 wonderful years.
ALICE TANGHE
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
…and Looking Forward
As a longtime member of the Bishop & Associates team, I have watched the connector industry grow and grow, along with the amazing connected technologies that have transformed our lives and our societies. Every day, I enjoy experiences — including video meetings with friends and business associates around the world — that I could not have imagined 20 years ago, that would not exist without interconnects. In the past year, I’ve learned so much more. As the new managing director of Connector Supplier, it has been an honor and a thrill to create a publication that brings together interconnect suppliers and the innovators who need these incredible products to design the future. We are making continual improvements to serve our readers and suppliers in today’s changing markets. In 2023, we’ll unveil a redesigned website that will make it even easier to find products and information. Look for new products, new technologies, and new coverage of materials, connector-adjacent technologies, and the events that impact our industry. We’ll also make it easier for suppliers to connect with their customers through attractive news and information features and enhanced engagement reporting. We want Connector Supplier to become an invaluable resource for everyone in the industry, from students and young engineers to the seasoned veterans who develop the solutions that are changing our world.
On to the next 20 years!
JOHN BISHOP
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2023 MEDIA PLANNER
PREFERRED SUPPLIER MEDIA PARTNERSHIP
Increase your brand visibility. Share your expertise.
PLACE TWO HIGH IMPACT TECHNICAL ARTICLES in Connector Supplier per year, featuring product images and links back to your site.
PLACE THREE MORE TECHNICAL ARTICLES in our capability themed eBooks.
SHARE YOUR COMPANY EXPERTISE AND IMAGES in staff-written features and Meet the Connector, our encyclopedia of interconnect types.
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
PREFERRED SUPPLIER MEDIA PARTNERSHIP
Connect with your key audiences. Draw traffic to your site.
INFLUENCE OUR COVERAGE by sharing your company’s ideas, insights, and expertise with our editors.
SHOWCASE YOUR PRODUCTS AND COMPANY NEWS in our Product Roundups and Industry News announcements.
INTRODUCE YOUR COMPANY TO NEW AUDIENCES with an enhanced Preferred Supplier page with links to Connector Supplier’s Buyer Guide. A $4,000 annual investment gives Preferred Suppliers $11,500 in value of brand visibility across all Connector Supplier products and platforms plus a 20% discount on all advertising . Schedule a 30-minute presentation with us to learn more.
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CONNECT WITH US, CONNECT WITH OUR READERS
GLOBAL READERSHIP
45% 28%
22%
4%
North America
Europe
Asia
Rest of the World
Connector Supplier shares news, products, and innovations related to connectors, cable assemblies, sensors, and antennas for every major market. Nearly 40,000 subscribers receive our market-themed Connector Supplier Feature News plus technology-themed eBooks and sponsored publications. We reach another 30,000 readers through online searches every month and 7,000 more readers access our content through social media. Our readers are designers, engineers, purchasers, educators, and decision-makers at OEMs, contract manufacturers, materials manufacturers, and others in the electronics world.
KEY AUDIENCES
65%
25%
10%
Engineers
Purchasers
Research, Education & Other
GLOBAL READERSHIP
Organic
17,000
Social Media
430
Contact us now to reach our audience.
Subscribers
15,000
Referral Traffic
560
Direct to Site
5,450
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
OUR TEAM
PRIMARY CONTACT MANAGING DIRECTOR
CONTENTS
John Bishop
jbishop@ConnectorSupplier.com 630.338.7723
EDITORIAL CONTACT MANAGING EDITOR
2
20 YEARS OF CONNECTORS
Amy Goetzman amy@ConnectorSupplier.com 612.306.7798
4
PREFERRED SUPPLIER MEDIA PARTNERSHIP
6
CONNECT WITH US, CONNECT WITH OUR READERS
EDITORIAL CONTACT ASSOCIATE EDITOR
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TABLE OF CONTENTS
AJ Born
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NEW WEBSITE
ajborn@ConnectorSupplier.com 303.908.9336
9
EBOOKS
CREATIVE DIRECTOR
10
EDITORIAL CALENDAR
Raine Arzola-Martin rarzola@ConnectorSupplier.com
12
ADVERTISING: TUESDAY FEATURE NEWS NEWSLETTER
PRODUCT/WEB MANAGER
13
ADVERTISING: PRODUCT SHOWCASE
Pat Hanika
14
ADVERTISING: PRODUCT EXCLUSIVE & CONNECTOR SPECIFIER
phanika@ConnectorSupplier.com
PRODUCT SPECIALIST & TECHNICAL EDITOR
15
ADVERTISING: BUILD-A-CONNECTOR & CONNECTIONS
Lynda Nolen
lnolen@ConnectorSupplier.com
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CONNECTOR SUPPLIER WEBSITE
Connector Supplier is the electronics industry’s top resource for interconnect information. Our new design presents the latest content and makes it easy to find products and information in our archives, an invaluable resource of interconnect knowledge. Make sure your brand is part of the story with advertising opportunities throughout the site.
NEW DESIGN IN 2023
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
2023 EBOOKS
HARSH ENVIRONMENT/ REMOTE LOCATIONS
THE AGE OF CONNECTED TECHNOLOGY
CONNECTORS ON THE MOVE: AUTOMOTIVE & TRANSPORTATION
Publish March 14 Materials Due Nov 15 Abstracts Due Nov 4
Publish June 20 Materials Due Mar 28 Abstracts Due Mar 17
Publish Oct 31 Materials Due July 11 Abstracts Due June 29
Our technology-focused eBooks provide Preferred Suppliers with a high-impact opportunity to connect with potential customers as subject matter experts. Presenting your products in the context of an informative article allows you to showcase your unique expertise to those seeking specific interconnect solutions or who wish to learn more from a knowledgeable source. Each eBook is a collection of educational articles about overcoming design challenges or providing solutions for new markets and applications. Our eBooks focus on components with capabilities that cross multiple markets. A selection of related products is also included.
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
Editorial CAL ENDAR
JANUARY
FEBRUARY
MARCH
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Date Market
Date Market
Date Market
Sensors & Antennas Systems Automotive EVs Mil/Aero Autonomy Datacom High-Speed
Automotive Autonomous
Medical Surgical Tech
7
USCAR
FAKRA
7
Spring Probes
Disposable
10
Bulkhead Mount
Sensors
Mil/Aero Space
Industrial Solar
DIN Rail Terminal Blocks
14
MIL-DTL-83526 Bayonet
14
Photovoltaic
17
ECU
USCAR Approved
Datacom Cybersecurity
21
CAT6
RF/Coax Cable
Transportation Heavy Duty Wire & Cable Fiber
21
ISOBUS
IRIS Approved
24
Hyperboloid
Fiber for Military
Custom & Modular Custom
Overmolded Assemblies
28
Modular
Environmental RJ45
28
SC
SC/LC Fiber
31
Backplane
MAY
APRIL
JUNE
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup Waterproof/ Sealed
Date Market
Date Market
Date Market
Automotive Lighting
Medical Imaging
Industrial Energy
2
Inline
LEDs
4
FPC/FFC
Sterilizable
6
Ex-Approved
Wire & Cable Overmolding RAOC
Cable Accessories
9
Industrial Industry 4.0
Application Materials Modular Rectangular Personal Peripheral
Transportation Commercial Air
ARINC Approved
11
SPE
13
MIL-DTL-83513
Mil/Aero Wearables Datacom Transceivers
16
Micro Circular
Micro 38999
Transportation Rail
Materials Materials
18
Bayonet
20
Low PIM
Hand Tools
AOC/DAC/ ACC
23
OSFP
3C Audio/Visual
Automotive Infrastructure
25
RCA
27
CHAdeMO
Headers
Medical Testing
30
XLR
ZIF/LIF
All editorial submissions are due 4 weeks prior to publication
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
SEPTEMBER
JULY
AUGUST
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Date Market
Date Market
Date Market
3C Connected Home USB
Mil/Aero Sealed
Medical Implantables
5
FFC/FPC
11
MIL-DTL-32689 D-Subs
1
Single-Pin DC
Push-Pull
Harsh Environment Robotics
12
Micro/Mini RF Radiation Resistant
Custom & Modular Custom Connectivity
Industrial Building
8
Fieldbus couplers Barrier Blocks
18
Modular
Contacts
Mil/Aero Communications
19
MTL-DTL-55116 VITA
Battery Connectors Mobility
Test & Measurement SATA
Datacom Cellular
15
Compression
Spring/Pogo Pin
25
T & M Connectors Test Sockets
26
Ultra-Miniature Filtered
OCTOBER
NOVEMBER
DECEMBER
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Meet the Connector
Product Roundup
Date Market
Date Market
Date Market
Medical Biocompatibles
Mil/Aero Phased Array SMB/SMC
Transportation Personal Transport Mini-FAKRA Subminiature RF
3
ZIF/LIF
Waterproof
7
Rack & Panel
5
Industrial Ethernet
10
ix Industrial
Photovoltaic
Datacom Enterprise
Mil/Aero Top 10
14
SFP (copper)
SFF Fiber
12
Micro-Strip
Space-Grade
Wire & Cable Cable
Peripheral Assemblies
17
Wire Harnesses
Industrial Hydropower
Sensors & Antennas Environmental
28
Valve Connectors EX approved
24
M8
Antennas
Automotive Safety
31
Pin Headers
Wire-to-Board
All editorial submissions are due 4 weeks prior to publication
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
CONNECTOR SUPPLIER FEATURE NEWS
More than 37,000 subscribers receive this newsletter featuring the latest issue of Connector Supplier plus related content from our archives. Follow connectivity developments in 10 key markets: Automotive, Mil/Aero, Transportation, Industrial, Medical, Datacom, 3C (Computers, Communications, & Consumer), Sensors & Antennas, Materials, and Wire & Cable Assemblies.
High-impact advertising opportunities bring your brand to the attention of our readers.
DELIVERED ON TUESDAYS
1
Sponsor Row #1 600x200 Banner #1 Rate - $2,400 Preferred Rate - $2,000
1
Sponsors Row #2 600x200 / 300x250
2
Banner #2 Rate - $2,500 / $1,650 Preferred Rate - $2,000 / $1,500
Sponsors Row #3 600x200 / 300x250
3
2
Banner #3 Rate - $1,650 / $1,000 Preferred Rate - $1,500 / $750
Preferred Suppliers
4
4
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CONNECTOR SUPPLIER
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PRODUCT SHOWCASE
Connector Supplier’s subscriber base also receives this special, product-focused newsletter. Six affordable ad positions include a product image, description, and link to your site. Showcase your featured products with this high-impact newsletter and capture the attention of your key audience.
DELIVERED ON WEDNESDAYS
RATES — $650 each product
PREFERRED SUPPLIER RATES — $550 each product
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PRODUCT EXCLUSIVE & CONNECTOR SPECIFIER
Reach Connector Supplier’s subscriber base with these two product-focused newsletters.
RATES — $4,200 PREFERRED SUPPLIER RATES — $3,500
CONNECTOR SPECIFIER Spotlight a specific interconnect product in a one-click exclusive message that is delivered directly to Connector Supplier readers. Connector Specifier features a large, single product image with descriptive text and a link to your website. DELIVERED MONDAYS, THURSDAYS, AND FRIDAYS PRODUCT EXCLUSIVE Take over all six positions of our entire popular Product Showcase. This exclusive version of the high-visibility Product Showcase presents three or six products — all from your brand (or from your line card, distributors). DELIVERED MONDAYS AND FRIDAYS
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BUILD -A- CONNECTOR & CONNECTIONS
Take greater control of the message with these striking advertising templates that deliver your brand to Connector Supplier’s subscriber base of 37,000 readers.
RATES — $4,200 PREFERRED SUPPLIER RATES — $3,500
BUILD-A-CONNECTOR Build an impact by packaging your case studies, articles, featured products, banners, or videos in this attractive template. Under our trusted brand delivery, your company’s expertise makes a strong impression with the readers you want to reach. Eight+ clickable promotional areas. CONNECTIONS Connect with your key audience with this three-part customizable newsletter. Share product launches, technology breakthroughs, white papers, videos, upcoming events, and awards in a simple, high-impact format that clicks back to your site.
DELIVERED MONDAYS, THURSDAYS, OR FRIDAYS
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CONNECTOR SUPPLIER
2023 MEDIA PLANNER
2023 MEDIA PLANNER
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